Tuesday, January 23, 2007

What's in a name?

Business 101 says never make up a word for your company name and never, ever make it hard to spell!

Whoops! Paperlicious is both I suppose, but we just love it all the same. And guess what- I think it's working for us pretty darn well too. So did lots of folks at the National Stationery Show in New York City where we showcased in 2006. It was so fun to hear people say our name out loud as they stopped at our booth! It's just one of those words that's fun to say. See, you're mouthing the word to yourself right now, aren't you?

How did we come upon Paperlicious? It was simple, really. We were thinking about names, and how much we loved paper. Delicious paper. Hey, what about Paper Delicious. Ew. No. Paperlicious? Yes!! Ok, done.

Of course, now we have Bootylicious, Fergalicious, Cheetah-licious, and a gazillion other 'licious words dotting the pop-culture landscape. Maybe we should have gone with Team Paper. No one uses the "Team" thing, do they? ;)

We'll stick with Paperlicious because it suits our yummy fresh invitations, announcements, and social stationery perfectly.

And also, because we spent a lot of time (and money. sheesh.) trademarking the sucker.

We'd love to hear what you think about our name!

ms. paperlicious

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